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Professional Development & Education Workshops on Restaurant Takeout, Delivery & Catering

Training from The Catering Institute provides your organization a series of customized training sessions, focused on building, operating, and growing a best-in-class Multi-Unit Restaurant Catering Program.

We work with you to customize a program that works for your strategy and brand, your organizational structure, and your physical locations.

  • Customized half-day and full-day training courses in interactive workshop format
  • For all corporate function & departments — senior management, sales and marketing, training, operators and franchisees.
  • Delivered on-site, online webinar, or blended. Branded training materials included.

Upcoming Public Workshops and Webinars:

May 8, 2019- Masterclass for Catering Sales Management

August 21, 2019 – Maintain Delivery Drivers Through Engagement

October 10, 2019 – Maximizing Holiday Catering Sales

Stay tuned for our 2019 Workshop calendar, coming soon…

Customized Onsite Workshops

We come to you, anywhere in the United States and Canada! Following the training, attendees will take an exam and receive a certificate of completion. Clients receive customized training materials for future use.

Operators are responsible for multiple facets of the catering program – execution, packaging, staff training, communication & recognition, driver management and 4-wall selling. Elevating catering with flawless execution in these areas lead to customer retention, new customer acquisition, referrals, frequency and loyalty. This workshop provides a clear understanding of the importance Operations plays in overall Catering program success.

Onsite: Half Day

View the full description here.

It may seem like delivering a catering order is a basic job description, but it isn’t. In many cases the delivery driver is 1 of 2 touch points our catering customers have with our brand. The success of the catering order rests with that driver once it leaves the restaurant. Our focus in this course is to make sure your drivers stand out from the competition by offering elevated service levels, are equipped with proactive emergency methods and have the tools needed to deliver an extraordinary experience to the catering customer.

Onsite: Half Day

View the full description here

A two-hour sales training course focused on new catering customer acquisition. Attendees will learn fundamentals of lead generation and qualification, top revenue generating markets to target, catering needs identification, and who to contact when, allowing attendees to provide immediate solutions to prospective catering customers.

Onsite: Half Day

View the full description here.

A one-day sales training course focused on cold calling and prospecting, and its effect on overall sales success. Participants will face the ‘fear factor’ around cold calling and gain practical, repeatable techniques to overcome those fears. Skills training includes generating and qualifying leads, identifying decision makers, booking meetings, and closing sales.

Onsite: Full Day

View the full description here.

A one-day sales training course focused on techniques that create lifelong customer relationships for repeat orders and customer loyalty. Training will focus on Catering Business Roles and Responsibilities, Canvassing and Lead Generation, Effective Cold Calling Techniques, Consultative Sales Training, Catering Buyer Types and Needs, Best Practice Business Tools & Resources, and Time Management.

Onsite: Full Day

View the full description here.

This workshop has been formulated for advanced sales team members that have fundamental knowledge and practice at prospecting, closing and retaining customers. This course provides a deeper level of learning that can energize and strengthen the team as it matures.

This workshop assesses your team’s sales strengths and underlying sales barriers. This information can help leadership maximize team members’ natural path to excellence and provide “road block” countermeasure training to improve overall confidence, performance and results.

Onsite: Full Day

Online Workshops

Customized, webinar-style workshops for your entire organization. Available in packages of 5, with topics and timing based on your company needs.

4 wall marketing involves using your catering restaurant real estate and staff to advertise to your current customers. Maximize the sales potential with your lowest hanging fruit – your current clients. 4 walls marketing plants seeds in your customers mind. The more they are exposed to your message, the more it sticks. Learn how to engage your team in low effort, high-reward sales activities.

Online: 1 Hour

Timing is key. Targeting catering prospects when catering is on their mind is imperative to a well thought out sales plan. July & August are the prime times to target the school system before classes start in the fall. Now is the time to plan ahead and seize a fruitful catering opportunity that can reap you sales rewards all year long. Learn how to solidify relationships with Athletics, Student Affairs, Clubs and more.

Online: 1 Hour

The Pharmaceutical industry is a hot catering target market that offers significant long-term revenue potential. In this webinar, learn about Pharma industry insights, how to find Rx reps, what is most important the Rx clients, how to close the sale and expand your Pharmaceutical network.

Online: 1 Hour

This webinar will focus on maximizing your holiday catering sales revenues by learning who your targets are during the holiday season, where the many sales opportunities live, components of a holidays sales plan, sales tactics, and resources to use to help your drive your business forward.

Online: 1 Hour

Operators are responsible for multiple facets of the catering program – execution, packaging, staff training, communication & recognition, driver management and 4-wall selling. Elevating catering with flawless execution in these areas lead to customer retention, new customer acquisition, referrals, frequency and loyalty. This workshop provides a clear understanding of the importance Operations plays in overall Catering program success.

Online: 1 Hour

View the full description here.

It may seem like delivering a catering order is a basic job description, but it isn’t. In many cases the delivery driver is 1 of 2 touch points our catering customers have with our brand. The success of the catering order rests with that driver once it leaves the restaurant. Our focus in this course is to make sure your drivers stand out from the competition by offering elevated service levels, are equipped with proactive emergency methods and have the tools needed to deliver an extraordinary experience to the catering customer.

Online: 1 Hour

View the full description here.

A two-hour sales training course focused on new catering customer acquisition. Attendees will learn fundamentals of lead generation and qualification, top revenue generating markets to target, catering needs identification, and who to contact when, allowing attendees to provide immediate solutions to prospective catering customers.

Online: 2 Hours

View the full description here.

Taught by restaurant catering experts, these live workshop recordings provide you with the tools and data to increase restaurant catering profits and optimize your off-premise strategy.

 

Watch each presentation online, on-demand here.

Jumpstart your catering sales efforts strong in 2019. Don’t ease back into the swing of things after the holiday season, start strong to get ahead of your sales plan; playing catch up is stressful and unnecessary. Learn about time sensitive sales tactics and target markets to accelerate catering sales quickly. The momentum of the work you do early in 2019 will carry throughout the entire year and drive strong sales results!

In order to have a highly successful catering sales team, it’s imperative to first understand how to find, vet and hire the RIGHT sales people. Once your team is in place, implementing a standardized onboarding training, management plan and development programs will ensure consistency in growth.

In this webinar, learn where to look for catering sales professionals, the right interview questions to ask, how to interpret their answers, and how to assess their sales activity strengths and reluctances. Additional training will focus on how to drive optimal sales team results through structured training, sales activity expectation setting, time management and focus, quarterly business plans, coaching, peer networking and regular review of sales activities and results.

Online: 1 Hour

In today’s off-premise landscape, delivery is a hot topic. Do you manage delivery with your own drivers or do you outsource delivery to a third-party partner? Most brands would prefer to take control of the delivery experience using their own drivers, but the challenge is always: how to keep your pool of delivery drivers?

In this webinar, we will discuss the importance delivery plays in overall catering program success. It is one of our 5 Pillars of Successful Takeout, Delivery and Catering, and a critical touchpoint and experiential factor for our customers. We will discuss where to find quality delivery drivers, key attributes for your drivers to possess and how to maintain a dedicated, long-term delivery driver team through active engagement.

Online: 1 Hour

*Includes scheduling, registration, registrant confirmations, customized training materials and links to live presentation recordings.

$1,500 each USD or 5-pack for $6,750 USD.


Leaving at the end of the day, my colleagues and I were fired up, inspired and motivated with valuable information to fuel us into the 4th quarter and beyond. I would love to send more of my team members to this. 

– Restaurant Works

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The hot target workshop was great – it helped me focus on specific organizations to better understand their needs and how and when to talk to them about catering.

– Bruegger’s Bagels


Why Catering Training?

  • Keep takeout, delivery and catering top of mind across your brand
  • Provide your operators, franchisees and all team members leadership training and skills development
  • Learn from the industry’s off-premises & catering experts

Download our entire Catering Institute Workshops and Webinars brochure here!

Here’s what our customers are saying:

The event was more than just a catering workshop. It was a collaboration of great minds who deliver vital information, tools and resources to help us achieve our goals faster. What was more impressive was the caliber of the amazing staff at the Catering Institute. The entire team has an unbridled enthusiasm and passion for helping businesses develop leadership skills that drive catering growth.

Lisa Wynn Taylor
Director of Catering, Moe’s Southwest Grill

I came away from the workshop energized and equipped to take on the catering world! All restaurant brands should make it high priority to send their catering teams. The team at the Catering Institute’s passion coupled with catering knowledge and years of experience is like no other I have seen in a catering sales workshop or seminar.

Jennifer Haas
Mcalisters

Our customers

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