A few quotes from great entrepreneurs and how they relate to catering.
“There is only one boss; the customer. And he can fire everybody in the company, from the chairman down, simply by spending his money somewhere else.” – Sam Walton.
Catering is a very competitive business and doing everything in your power to satisfy your customer is necessary to succeed. User friendly ordering, strong customer service, delivery services, quality food, strong value, account management, personal service, follow-up, etc. Let’s aim for a promotion from the customer!
“A business idea is just another idea. But an idea backed by a strong feasibility, a thorough business plan and a smart team is no longer an idea. It’s now a solid business opportunity worth pursuing.” – Ajaero Tony Martins
MonkeyMedia Software believes there are Five Pillars that build a strong, solid and successful catering program: Catering Leadership, Centralized Services Plan, Sales & Marketing Plan, Operations Plan and Delivery Program Plan. Thoughtful work on these five areas builds a solid catering foundation.
“Doing business without advertising is like winking at a girl in the dark, you know what you are doing but nobody else does.” – Ed Howe
Catering is a business unto itself, not just an add-on to your retail business and it requires its own separate marketing/advertising budget and plan. Proudly market within your restaurants that you cater by using POP, menus, window clings, flyers, buttons, etc. Utilize your very best advertising asset – your people!
Train everyone about catering and get them engaged in the awareness and selling process. Utilize your delivery drivers to canvass the area and advertise your catering business! Wink in the light of day.