catering workshops

Mastering the catering fundamentals

Training from The Catering Institute provides your organization a series of customized training sessions, focused on building, operating, and growing a best-in-class Multi-Unit Restaurant Catering Program.

We work with you to customize a program that works for your strategy and brand, your organizational structure, and your physical locations.

  • Customized half-day and full-day training courses in interactive workshop format
  • For all corporate function & departments — senior management, sales and marketing, training, operators and franchisees.
  • Delivered on-site, online webinar, or blended. Branded training materials included.

Onsite Workshops

We come to you, anywhere in the United States and Canada! Following the training, attendees will take an exam and receive a certificate of completion. Clients receive customized training materials for future use.

Operators are responsible for multiple facets of the catering program – execution, packaging, staff training, communication & recognition, driver management and 4-wall selling. Elevating catering with flawless execution in these areas lead to customer retention, new customer acquisition, referrals, frequency and loyalty. This workshop provides a clear understanding of the importance Operations plays in overall Catering program success.

Onsite: Half Day

View the full description here.

It may seem like delivering a catering order is a basic job description, but it isn’t. In many cases the delivery driver is 1 of 2 touch points our catering customers have with our brand. The success of the catering order rests with that driver once it leaves the restaurant. Our focus in this course is to make sure your drivers stand out from the competition by offering elevated service levels, are equipped with proactive emergency methods and have the tools needed to deliver an extraordinary experience to the catering customer.

Onsite: Half Day

View the full description here

A two-hour sales training course focused on new catering customer acquisition. Attendees will learn fundamentals of lead generation and qualification, top revenue generating markets to target, catering needs identification, and who to contact when, allowing attendees to provide immediate solutions to prospective catering customers.

Onsite: Half Day

View the full description here.

A one-day sales training course focused on cold calling and prospecting, and its effect on overall sales success. Participants will face the ‘fear factor’ around cold calling and gain practical, repeatable techniques to overcome those fears. Skills training includes generating and qualifying leads, identifying decision makers, booking meetings, and closing sales.

Onsite: Full Day

View the full description here.

A one-day sales training course focused on techniques that create lifelong customer relationships for repeat orders and customer loyalty. Training will focus on Catering Business Roles and Responsibilities, Canvassing and Lead Generation, Effective Cold Calling Techniques, Consultative Sales Training, Catering Buyer Types and Needs, Best Practice Business Tools & Resources, and Time Management.

Onsite: Full Day

View the full description here.

 

Online Workshops

Customized, webinar-style workshops for your entire organization. Available in packages of 5, with topics and timing based on your company needs.

4 wall marketing involves using your catering restaurant real estate and staff to advertise to your current customers. Maximize the sales potential with your lowest hanging fruit – your current clients. 4 walls marketing plants seeds in your customers mind. The more they are exposed to your message, the more it sticks. Learn how to engage your team in low effort, high-reward sales activities.

Online: 1 Hour

Timing is key. Targeting catering prospects when catering is on their mind is imperative to a well thought out sales plan. July & August are the prime times to target the school system before classes start in the fall. Now is the time to plan ahead and seize a fruitful catering opportunity that can reap you sales rewards all year long. Learn how to solidify relationships with Athletics, Student Affairs, Clubs and more.

Online: 1 Hour

The Pharmaceutical industry is a hot catering target market that offers significant long-term revenue potential. In this webinar, learn about Pharma industry insights, how to find Rx reps, what is most important the Rx clients, how to close the sale and expand your Pharmaceutical network.

Online: 1 Hour

This webinar will focus on maximizing your holiday catering sales revenues by learning who your targets are during the holiday season, where the many sales opportunities live, components of a holidays sales plan, sales tactics, and resources to use to help your drive your business forward.

Online: 1 Hour

Operators are responsible for multiple facets of the catering program – execution, packaging, staff training, communication & recognition, driver management and 4-wall selling. Elevating catering with flawless execution in these areas lead to customer retention, new customer acquisition, referrals, frequency and loyalty. This workshop provides a clear understanding of the importance Operations plays in overall Catering program success.

Online: 1 Hour

View the full description here.

It may seem like delivering a catering order is a basic job description, but it isn’t. In many cases the delivery driver is 1 of 2 touch points our catering customers have with our brand. The success of the catering order rests with that driver once it leaves the restaurant. Our focus in this course is to make sure your drivers stand out from the competition by offering elevated service levels, are equipped with proactive emergency methods and have the tools needed to deliver an extraordinary experience to the catering customer.

Online: 1 Hour

View the full description here.

A two-hour sales training course focused on new catering customer acquisition. Attendees will learn fundamentals of lead generation and qualification, top revenue generating markets to target, catering needs identification, and who to contact when, allowing attendees to provide immediate solutions to prospective catering customers.

Online: 2 Hours

Onsite: Half Day

View the full description here.

*Includes scheduling, registration, registrant confirmations, customized training materials, and copies of final presentations and recordings.

5-pack: $5000 USD. Unlimited attendees/webinar.


Leaving at the end of the day, my colleagues and I were fired up, inspired and motivated with valuable information to fuel us into the 4th quarter and beyond. I would love to send more of my team members to this. 

– Restaurant Works

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The hot target workshop was great – it helped me focus on specific organizations to better understand their needs and how and when to talk to them about catering.

– Bruegger’s Bagels


Why Catering Training?

  • Keep takeout, delivery and catering top of mind across your brand
  • Provide your operators, franchisees and all team members leadership training and skills development
  • Learn from the industry’s off-premises & catering experts

Download our entire Catering Institute Workshops and Webinars brochure here!