($299 per attendee minimum 10 attendees)

The Master Class for Catering Sales Management training is a one day onsite, interactive training session.  This course offers comprehensive sales management education aimed at improving sales performance for catering leaders and their teams.  This workshop will provide expert sales training techniques to enable CSM’s to acquire new catering customers, build relationships and  better insure repeat orders and customer loyalty.  In addition, Catering Leadership, Operational Execution, Centralization and world class Delivery behaviors will be discussed.  csm-masterclass-photo

Attendees will experience interactive classroom learning as well as group breakout sessions to practice the learning provided.

At the end of the session, candidates will feel knowledgeable and prepared to go after high order volume customers with a focused sales strategy.

Training will focus on the following concepts:

    • Catering Industry Data and Insights
    • Catering Business Development Roles and Responsibilities
    • Canvassing and Lead Generation
    • Effective Cold Calling Techniques
    • Consultative Sales Training
    • Catering Buyers and their Identified Needs
    • Buyer Types and Sales Segments
    • Best Practice Business Tools & Resources
    • Time Management Recommendations


  • Lesson Quiz, Catering Institute Certification, and Industry Recognition
  • Study Guide


“The Catering Institute puts on quite a show! They provide really great information for building your catering sales whether you’re a seasoned veteran or just starting out in the catering arena. While informative, they also make the class fun, encouraging participation & some hands on learning. No matter how long you’ve been at it, when getting a group of professionals in a room together to share tips, tricks, & best practices, you will always take away AT LEAST one little nugget of inspiration. The Catering Institute enables that very important interaction while giving you the tools to be successful at your endeavour  I would recommend their services to anyone trying to grow the catering segment of their business”. – Misty Malnassy, National Catering Manager at Schlotzsky’s

“I came away from the workshop energized and equipped to take on the catering world!  All restaurant brands should make it high priority to send their catering teams.  The team at the Catering Institute’s passion coupled with catering knowledge and years of experience is like no other I have seen in a catering sales workshop or seminar”. – Jennifer Haas,  McAlisters

“The Master Class for Catering Sales Management in Dallas was a great event for my catering sales team to attend! Everyone came away from the training with new ideas and reminders of techniques that we need to revisit more often. I highly recommended it for any brand that is building their catering business. Whether your team is new to restaurant catering sales and need basic sales techniques or have been in the business for years, this event will give you with new insights to take with you and make part of your plan.” -Jackie M. Kurkjian, National Director of Catering & Backline Sales, Potbelly