Supercharge your restaurant catering sales with The Hot Target Workshop.

This two hour, targeted sales training course teaches restaurant operators how to acquire new catering customers, build stronger customer relationships, and increase order frequency.

Learn valuable customer targeting information such as:
  • The top revenue generating markets to target
  • The top companies within each market
  • How to find those closest to them
  • Their specific catering event needs and how to target them
  • When and who to call

Florida Restaurant and Lodging Association members receive $50 off registration!

Orlando Hot Target Workshop

  • When: August 23rd, 2018 – 9:00AM – 11:00AM
  • Where: Sysco Central Florida Inc – 200 Story Road, Ocoee, FL 34761
  • Breakfast will be provided and served 8:00AM – 9:00am
  • Non-FRLA Members: $149
  • FRLA Members: $99 – To learn more about joining the FRLA, Contact Rosie Riccardi (407-304-8773)



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This event is in partnership with: 

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Tampa Bay Hot Target Workshop

  • When: August 28th, 2018 – 9:00AM – 11:00AM
  • Where: The Hangar Restaurant – 540 1st Street SE St. Petersburg, FL 33701
  • Breakfast will be provided and served 8:00AM – 9:00AM.
  • Receive Preferred Pricing with Hotel Indigo ($119) – 234 Third Ave, North St. Petersburg, Florida 33701 – Just reference FRLA when making your reservation.
  • Non-FRLA Members: $149
  • FRLA Members: $99 – To learn more about joining the FRLA, Contact Dannette Lynch (727 – 642 – 3404)


Get Tickets


This event is in Partnership with:

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Attendees will begin the sessions learning the importance of lead generation, and how to acquire and qualify each lead for subsequent action.  Further learning will focus on how to target organizations that have catering needs. The Catering Hot Target workshop provides students with the types of organizations to reach out to, how to find those closest to them and suggestions for catering opportunities they can recommend when promoting their brand.  The session will commence with an outline for the sales meeting once qualified leads have been generated; how to get the meeting, strategic sales approach and closing.


Targeted segments include:

Accounting Firms, Airlines, Attorneys, Auto Dealerships, Banking, Builders, Contractors, Chamber of Commerce, Consulting, Corporate, Distribution, Education, Engineering Firms, Entertainment, Financial, Government, Health Care, Hospitals, Hospitality, Manufacturing, Non Profit, Personal/Private Party, Religious Organizations, Retail, Tourism


Included In Each Workshop:
  • Catering Hot Target List Booklet & Slides
  • Catering Institute Catering Calendar


“In our survey, 90% said that the Hot Target List Workshop was their favorite part of the Moe’s Catering Sales Manager Meeting. I personally liked how you drew out best practices from the group.”

– Jamie Schlef, Director of Catering at Moe’s Southwest Grill



This workshop is brought to you in partnership with Florida Restaurant and Lodging Association.  If you are not a member and would like to join, you can receive a $50 discount on this workshop.