cold calling sales

Recommended for:

Catering Sales Managers, Catering Coordinators, Director of Catering, Training Department, Franchisees, Executive Support Team 

For Group Rates- Contact:

In this full day, onsite, interactive session, attendees will be provided with a targeted, specific sales training course that will enable them to acquire new catering customers and build relationships that develop order frequency.

Workshop attendees will learn about the need for cold calling and prospecting and the affect it has to their overall sales success, followed by understanding the fear factor surrounding cold calling and real techniques to overcome those fears.  Skills training to follow will focus on the techniques to master cold calling as a sales driving activity that generates and qualifies leads, determines decision makers, solidifies meetings and closes sales.

Attendees will experience interactive classroom learning as well as group breakout sessions.

At the end of the session, candidates will feel knowledgeable, prepared and empowered to effectively use cold calling as a sales driving technique.

Training will focus on the following concepts:

  • Prospecting
  • The Fear Factor / Sales Call Reluctance
  • How to Change Your Thinking
  • Creating Compelling Reasons to Engage
  • Pre-Call Planning
  • Diversionary Tactics
  • Developing Your Prospecting System
  • How to Overcome Objections
  • Create Highly Effective Voicemails
  • Addressing the Gatekeeper
  • A Day in the Life of a CSM


  • Lesson Quiz, Catering Institute Certification, and Industry Recognition

“Let’s face it.  No one is perfect.  We should always be in a constant state of awareness for improvement.  No matter how good your tactics may be in generating catering sales, you need to take this course.   Why?  Because you’ll definitely learn something new.   Something you hadn’t thought of before, a new angle, a good-habit forming practice…something.  Knowledge is Power.  Why rob yourself of improvement/power?  You want more money, don’t you?”- Ken Rojas, Corporate Regional Catering Sales Manager,  Schlotzsky’s


Contact for group rates!