catering workshops

Recommended for:

Catering Sales Managers, Catering Coordinators, Regional Managers, Director of Catering, Franchisees, Executive Support Team

For Group Rates- Contact:

In this two (2) hour in-person or online Hot Target training session, a targeted specific sales training course  will enable attendees to acquire new catering customers and build relationships that develop order frequency.            

This course will provide attendees the top revenue generating markets to target, the top companies within each market, how to find those closest to them, their specific catering event needs, when and who to call,  and suggestions for catering opportunities they can recommend when promoting their brand.

In this restaurant catering workshop, attendees will begin the sessions learning the importance of lead generation, and how to acquire and qualify each lead for subsequent action.  Further learning will focus on how to target organizations that have catering needs.  The Catering Hot Target workshop provides students with the types of organizations to reach out to, how to find those closest to them and suggestions for catering opportunities they can recommend when promoting their brand.  The session will commence with an outline for the sales meeting once qualified leads have been generated; how to get the meeting, strategic sales approach and closing.  

Targeted segments include:

  • Accounting Firms
  • Airlines
  • Attorneys
  • Auto Dealerships
  • Banking
  • Builders
  • Contractors
  • Chamber Of Commerce
  • Consulting
  • Corporate
  • Distribution
  • Education
  • Engineering Firms
  • Entertainment
  • Financial
  • Government
  • Health Care
  • Hospitals
  • Hospitality
  • Manufacturing
  • Non Profit
  • Personal/Private Party
  • Religious Organizations
  • Retail
  • Tourism



  • Catering Hot Target List Booklet
  • Catering Institute Catering Calendar


“In our survey, 90% said that the Hot Target List Workshop was their favorite part of the 2014 Moe’s Catering Sales Manager Meeting. I personally liked how you drew out best practices from the group.”- Jamie Schlef -Director of Catering at Moe’s Southwest Grill