Strategic Development

Evaluating, building and growing your catering business through the 5 Pillars of successful restaurant Take-Out, Delivery & Catering.

The Catering Institute team works in partnership with your team leaders to evaluate your current catering program, benchmark it against the 5 Pillars of Successful Restaurant Takeout, Delivery and Catering™ , and help you craft a plan to execute against your goals.

We conduct an extensive 2-day onsite alignment and evaluation session that yields a comprehensive set of recommendations. We identify the positive aspects of your program along with the gaps using the 5 Pillars of Successful Restaurant Takeout, Delivery and Catering™ .

We then work collectively with your team to craft a Strategic Executive Action Plan that will provide a more specific path to implementation. The process aligns your goals with our recommendations and outlines a clear set of objectives and deliverables along an achievable timeline, creating a clear path to establish catering as an accelerated growth platform.

Implementing and growing off-premise programs require focus and development of the 5 Pillars of Successful Restaurant Take-Out, Delivery and Catering ™. Our Strategic Development Program includes support of Leadership, Centralized Services, Sales & Marketing, Operations, and Delivery.

Our Tier 2 services focus on advising and providing resources that will guide you to improve the program you currently have in place. We use our intellectual knowledge and resources to guide your team through decisions that will grow your program.

Our Tier 1 services provide a more engaged process that helps you either build your program or make significant changes to your current program. We supplement your existing resources to do the research, creation, and guide implementation of your catering program.

Finally, we offer a Leadership Program that lasts a full year. Creating, building and Implementing take time and effort and our program allows you to have access to our knowledge and talent resources before, during and after to ensure your program continues to grow.




Our workshops and courses focus on sales growth and best practices for takeout, delivery, and catering.

They’re perfect for sales leaders, service representatives, restaurant owner/operators, franchisees, general managers, and delivery drivers.

Book on-site or online training sessions

View all of our new customized workshops & webinars for 2019

On-site: Cold Calling Techniques

On-site or Online: Restaurant Catering Sales – “Hot Targets”

On-site: Master Class in Catering Sales Management

On-site: Flawless Execution in Off-Premise

On-site: Delivery Driver Performance Management

Watch the Restaurant Catering Leadership Workshop Online


Speaking Engagements

Bring our CEO, Erle Dardick, to your next franchise convention, corporate engagement or industry conference.

With over 20 years of industry experience, Erle’s dynamic talks will energize your teams. His signature speaking engagements provide proven strategies for building or improving your restaurant’s takeout, delivery and catering operations.

Book or learn more


Mentorships and Coaching

Support plays an important role in achieving your goals. This mentorship program helps to train, develop, and certify program leaders and position them for success.

As a participant, you’ll receive personal attention, motivation, and help staying on track with your business strategy and performance targets.



Sales Development

Catering Sales Growth Program

Ongoing training, development and support of a catering sales team is imperative to the long-term success of any catering program. We offer a 12-month support engagement program that focuses on enhancing sales skills and developing new sales behaviors that will enable optimal results.

As part of the program, we will assess your team’s strengths and sales barriers, and provide ongoing confidence-boosting performance training, in depth formal sales training and cold calling fundamentals, as well as time and market sensitive tactical sales training. Monthly support will be provided to the Catering Leader and Sales Team to review business needs, set goals and expectations, create individual quarterly sales plans and review team results.

To bring all aspects of the program support together and to expedite implementation of learned skills, a Catering Institute Faculty Member will provide bi-annual on-site field team support, conducting learned practices one-on-one with catering sales team members to support maximum sales growth.



Sales Manager Certification

As a sales manager, you play an integral role in catering operations. Certification sets you apart as a leader in catering for your organization.


Catering Store Certification

Have your restaurant certified to ensure catering standards are in place.


Catering Certification for Supply Chain Partners

As a restaurant supplier, certification helps your sales team to sell more services.

Get Certified

Have your organization benchmarked against the 5 Pillars. Our certification programs instill consistent standards of quality and accountability for your catering operations.

By investing in on-going training opportunities, teams keep their skills sharp and up-to-date.

Learn more about our Vendor Certification Program


Learning Resources

Training ground 101. Get insight into how to build and differentiate your catering business through educational essays, webinars, and more.

We’re happy to provide you access to resources like webinars, essays and white papers on off-premise strategies, developed by senior faculty members, and built around the 5 Pillars of Successful Restaurant Takeout, Delivery & Catering.

Restaurant Catering Expansion Webinar Series More Resources