Larry J. Reinstein

Larry Reinstein is President of LJR Hospitality Ventures, a consulting firm that provides profitable and executable solutions to private equity, owners and operators of restaurant companies. He is one of the original innovators and leaders in the fast casual segment.

Most recently, Larry was President of Salsarita’s Fresh Cantina, an 80-unit franchised restaurant company. He was also a Founder, President and CEO of Fresh Concepts, a multi-concept restaurant and catering company. In 1998 he led the creation of Fresh City, a healthy lifestyle brand that was awarded a Nation’s Restaurant News Hot Concept Award.

Larry is a graduate of Cornell University’s School of Hotel Administration where he received a BS with distinction. He is the recipient of the Cornell Hospitality Innovator Award and the Best of the Best Food and Beverage award from Young Presidents Organization. He is a member and past chair of the National Restaurant Association Fast Casual Industry Council.