Fred LeFranc has 35 years’ experience as a restaurant industry executive. He is the Former CEO at Flat Rock Grill & Louise’s Trattoria, former President at Ruby’s Diner and former COO of El Torito. He has held management positions for Lettuce Entertain You Enterprises and Hilton Hotels. Fred’s expertise is in strategic planning, brand strategies and concept development. In addition, he’s an accomplished executive coach and performance management expert, and a trusted advisor to CEOs in defining and executing their companies’ strategies.