The holidays are over and all the activity has seemingly slowed. Don’t fret, January is typically a very slow month for catering sales. With the rush and excitement of the holidays behind us, stomachs are full and wallets are empty. Meetings become few and far between as people return from vacations and play catch up from the madness that was the end of the 2016. But… just because orders have slowed, doesn’t mean your efforts should!
The first month of the New Year is a great time for reflection, organization and planning. Take time to consider what worked in 2016 and what… not so much? What are your sales goals for 2017? Set your monthly targets for “new clients” in January as it gives me motivation to meet or beat your goals each and every month. Keep notes in a catering journal so you can review each and every month. Have you completed your 2017 Marketing Calendar? Who are you targeting? How are you targeting? When are you targeting? Marketing Calendars keep you ahead of the game because as we all know in the catering world… timing is everything. Need a few ideas for your Marketing Calendar or ways to reach your goals, ask a Monkey! We love to chat catering and off-premise sales!
Work with your Marketing Coordinator to get your collateral pieces designed, printed, and scheduled to hit your restaurants and clients. Don’t forget the Monkey motto “Feed Your Customer’s Where They LIVE, WORK and PLAY!™”
January is also a great time to get those “ We’ve missed you” calls completed. Pull up old clients you haven’t heard from in a while, give them a call to wish them a “Happy New Year” and remind them you are there to help with any catering needs.
List scrubbing…it can be a tedious task but is necessary to keep your marketing list current. January is perfect for checking through your list and calling your clients to update your files. Of course make sure to ask them if they have any upcoming meetings or events you can help with! These calls are also a great opportunity to ask your clients if there are any other people in the office that may be interested in learning more about your services. If so, make sure to get in front of them for a tasting as soon as possible. The more tastings in January, the more sales for the year!
Lastly, let’s not forget training. Your catering staff had a great 2016 so call a meeting, congratulate them on a successful year, ask for suggestions on how to improve, and, most importantly, review your operations and procedures. January is the month to make sure your restaurants are compliant and all your catering staff is Catering Institute Certified. The best way to prevent issues in 2017 is to train in January.
And look at that…January was not so dull after all! You reflected, you planned, you prepped, and now you and your team are organized and ready for a huge year.
Happy New Year and all the best for a successful catering-filled 2017!
Have a question or an idea on how to be productive in the doldrums of January? I would love to hear from you.
To inquire about additional sales training classes, we would love to hear from you:
- Call me at 1-877-6-MONKEY x. 127
- Email me at firstname.lastname@example.org
Feb 1st- 2017 – Restaurant Catering Hot Target Webinar
Feb 22- 2017 – Master Class for Catering Sales Managers (Atlanta, Georgia)