Those little things can mean so much to a catering customer that they keep coming back, order more each time, and ensure they refer your services to those they work with, for, or have business relationships with. Nothing speaks louder than high quality customer service and going the extra mile.
Planning and targeting your restaurant catering customers can require a little extra effort, but once you have them you need to maintain the image you present upon acquiring that business. And it doesn’t have to be anything particularly huge either!
Sometimes the smallest things stand out to a customer, especially if it means you have helped them with an order that makes their event a success, or you have simply ensured that food service is one less thing for them to worry about, especially at the busiest times of year such as the holidays. People appreciate the time you save them, no matter what they are doing.
In addition, sometimes you need that extra boost in sales to make your weekly, monthly or quarterly targets, and you’d be surprised at what you can do to make sure your services come to mind first and foremost. And much of it is based around the way you behave and also how you motivate your team. Sharing the language of restaurant catering is such a huge step towards making it something the team naturally speaks to and ensures that they are therefore bringing it to the attention of customers in the store or those ordering to grow those sales.
The customer is so important here – finding out what makes them happy and what they are looking for from your brand from a restaurant catering perspective is key to ensuring that you hit the mark each and every time, as well as allowing your brand to continue to show innovation in the market and stay ahead of the competition.
Download “40 Little Things” by clicking below, and see which ones resonate the most with you and your team. Perhaps only some will be helpful, perhaps all of them can apply – either way, this is another element to add to your planning for success in 2014.